什么是标题标题？

标题标记是一个HTML元素这意味着网站上的特定页面的名称。

除了在浏览器选项卡中显示（有时在网页本身的顶部），它也直接显示在搜索引擎结果页面（SERP）上作为用户在进行搜索后看到的主要蓝色文本。

这是标题标记将出现在Google搜索结果中的原因：

您可以通过右键单击页面上的任何位置，选择“检查”元素或“查看页面源”，然后搜索，查看浏览器中任何网页的标题标记。</p><p>以下是该标题标记如下所示的代码示例：</p><p style="text-align: center;"><strong><标题>根据2020年的当地人在芝加哥举办58件最佳活动</ title><br><br></strong></p><h2 style="font-weight: bold;">标题为什么重要？</h2><p>标题标签因各种原因很重要。标题标记是帮助搜索引擎了解页面的内容的主要因素。并且，搜索引擎通常使用标题标记作为SERP片段的主要标题（如上所述）。</p><p>更重要的是，他们帮助搜索者了解页面上的内容，这有助于它们为其查询的任何内容选择最合适的结果。</p><p>简单地说，标题标签 - 如果用描述性，引人注目的方式写入 - 用于诱使搜索者单击特定的SERP列表。</p><p>由于构成SERP上的标题标记的蓝色文本字体基本上大于形成元描述的文本（描述性文本），因此它往往是用户在进行搜索后看到的第一件事之一，所以应该是准确表示实际页面的内容。</p><p>此外，在社交媒体上共享网页时，显示标题标记。</p> <div> <img src="//www.hkyoyo.com/hubfs/Google%20Drive%20Integration/Title%20tags%20--%20Knowledge%20Base-1.png" alt=""> </div><p><br>但是它们不仅有益于最终用户：页面标题标记CLUE在页面上的搜索引擎是关于什么，这允许像Google这样的引擎更好地了解您的网站。<br><br></p><h2 style="font-weight: bold;">编写有效标题标签的指导方针</h2><p>由于他们的重要性，标题标签需要仔细注意。就像SEO的任何其他方面一样，它们可以优化。</p><p>是<a href="https://support.google.com/webmasters/answer/35624?hl=en">一般准则</a>在制作标题标记时要遵循。</p><p><strong>1.必须将标题标记放在HTML的<head>部分中。</strong></p><p>如我们所知，标题标记是一个HTML元素，所以请注意您放置它的位置：它<em>必须</em><a href="https://developer.mozilla.org/en-US/docs/Web/HTML/Element/title">放置页面的<head>块</a>。</p><p>大多数内容管理系统使得可以轻松地在页面设置中直接编辑页面标题，这消除了手动添加<head>和<title>元素的需要。</p><p><strong>2.考虑关键字展示位置</strong>。</p><p>由于您没有大量的标题空间（下面的更多空间），因此将您的更高优先级关键字更加越来越近标题的空间。</p><p><strong>3.使您的头衔自然阅读，没有关键字填充。</strong></p><p>不要重复关键字，短语或在页面标题中遍历一遍又一遍地关闭变化。这提供了没有值，并且可以像用户和谷歌一样看起来像垃圾邮件。<br><br>谷歌<a href="https://support.google.com/webmasters/answer/35624?hl=en">提供和示例</a>关键字填充页面标记标记：</p><p style="text-align: center;">“Foobar，Foo Bar，Foobars，Foo Bars”</p><p>应始终向最终用户提供优先权，因此请确保您的标题是自然的 - 而不是机械。</p><p><strong>4.给每个页面唯一标题标记。</strong></p><p>您没有多个页面一遍又一遍地致力于同一主题（这将是重复的内容！），所以不要再次又一遍地重复相同的<title>标记文本。</p><p>确保每个页面具有唯一的<标题>文本字符串，反映该页面中使用的目标关键字。</p><p><strong>5.如果您包含您的品牌名称，则是合理的。</strong></p><p>将您的品牌包含在您的职位上的标题中有意义 - 例如您的主页 - 但不要在所有页面上重复此标题。</p><p>仍然在其他页面的页面标题中包含您的网站名称，Google建议您将其放在每个页面标题的开头或结尾，从标题副本的其余部分分隔，其中分隔符，如连字符，冒号或管道。</p><p><strong>6.将标题长度保持为50-60英文字符。</strong></p><p>您希望以简洁的方式提供有用的副本。如果页面标题标记太长，则它的后半部分可以被切断并用椭圆（即...）替换，这使用户不知道该标题试图说明。这就是为什么它建议您在字符范围内保留您的标题标记，以使您的结果看起来更令人吸引人。</p><p>此字符范围相当于570像素宽。</p><p><strong>7.避免使用“停止”单词。</strong></p><p>停止单词是没有关键词值的单词。</p><p>凭借最少量的字符来总结您的页面的内容，您需要小心您的语言。专注于有力地演示页面内容的名词，动词和形容词。</p><p>You may be tempted to throw in articles (e.g. the, an) or conjunctions (e.g. and, or) but this is why writing title tags can take time: you need to carefully think through the language while offering value, all in a short amount of words.<br><br></p><h2 style="font-weight: bold;">公共标题标签问题</h2><p style="background-color: #ffffff;"><span>如你所见，你应该拥抱的标题标签的理想特征，但也应该避免任何行为。</span></p><p style="background-color: #ffffff;"><span>以下是标题标记出现的常见问题。</span></p><p><strong><span>1.将<title>设置为与<h1>相同。</span></strong></p><p style="background-color: #ffffff;"><span>请记住，虽然页面标题应该对用户有用，但它们也可以在搜索引擎中线索，请访问您的页面的内容。如果您在<title>中具有相同的内容，请在<h1>中执行此操作时，您会错过更多关于您的页面的信息进一步告知搜索引擎的机会。</span></p><p style="background-color: #ffffff;"><span>您的标题标记应该像报纸标题一样阅读。它表明整个页面（或故事）整体。H1标签可以更具描述性和详细信息。</span></p><p style="background-color: #ffffff;"><span>为了使它们完全相同的意味着其中一个将不会用于完全优化潜力。这两个元素应该一起工作。</span></p><p><strong><span>2.多页面标题。</span></strong><strong><span></span></strong></p><p style="background-color: #ffffff;"><span>每个单独的页面应该只有一个标题标记。否则，您的风险将令人困惑用于SERP结果的标题（并且可以减少两个标题的值）。</span></p><p style="background-color: #ffffff;"><span>虽然它可能对网站的SEO可能并不有害，但最好的做法是每页只使用一个标题标记。</span></p><p><strong><span>3.重复标题。</span></strong></p><p style="background-color: #ffffff;"><span>请记住，形成标题标记的关键指南正在创建唯一的页面标题。如果标题是复制的，则它几乎总是保证标题不准确描述每个单独的页面的内容，或者包括该页面的相应关键字。</span></p><p><strong><span>4.根本没有标题。</span></strong></p><p style="background-color: #ffffff;"><span>完全省略页面上的标题标记是一个巨大的错过机会，以及可能的可用性问题。</span></p><p><strong><span>5.制作一个太长或太短的标题。</span></strong></p><p style="background-color: #ffffff;"><span>在SERP上呈现时，将使用椭圆剪切太长（〜60英语字符，最大值）的标题标记。或者，Google可以完全重写SERP标题。</span></p><p style="background-color: #ffffff;"><span>另一方面，一个太短的标题标记是错过的机会，因为您不利用标签到其最高潜力。遵循其他指南（并了解其他常见问题），使您的标题标记在您拥有的指定空间中可以使用。</span></p></span> </div> <div class="clear" style="height:40px;"></div> <!-- Start of Social Sharing --> <div class="share-post-links"> <div class="share-label"> 分享这篇文章：</div> <a class="like-button share-post-link s_facebook fa fa-facebook" title="" href="http://www.facebook.com/share.php?u=//www.hkyoyo.com/resources/knowledgebase/glossary/title-tags" target="_blank"></a> <a class="like-button share-post-link s_twitter fa fa-twitter" title="" href="https://twitter.com/intent/tweet?original_referer=//www.hkyoyo.com/resources/knowledgebase/glossary/title-tags&url=//www.hkyoyo.com/resources/knowledgebase/glossary/title-tags&source=tweetbutton&text=Title%20Tags" target="_blank"></a> <a class="like-button share-post-link s_plus fa fa-google-plus" title="" 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id="hs_cos_wrapper_module_142308617378922" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"> <div id="hs_menu_wrapper_module_142308617378922" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="Main Menu 2018" data-menu-id="5972049664" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com" role="menuitem">家</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/platform/" role="menuitem">平台</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/pricing/" role="menuitem">价钱</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/company/client-success-team/" role="menuitem">客户成功</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/seoclarity-reviews" role="menuitem">为什么Seoclarity.</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/company/careers/" role="menuitem">职业生涯</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/technology/test-project" role="menuitem">测试</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/pillar/frequently-asked-questions" role="menuitem">常见问题解答</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/terms-of-service/" role="menuitem">服务条款</a></li> </ul> </div></span> </div> <!--end layout-widget-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> </div> <!--end widget-span --> <div class="span3 widget-span widget-type-cell col col3" style="" data-widget-type="cell" data-x="6" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-text col-title" style="" data-widget-type="text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511187983015139" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">顶级SEO指南</span> </div> <!--end layout-widget-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_158560691126175" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_158560691126175_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"> <div id="hs_menu_wrapper_module_158560691126175_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="25952227173" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/blog/keyword-research" role="menuitem">关键词研究指南</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/seo-content-marketing-guide/" role="menuitem">数据驱动的内容营销</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/pillar/seo-pricing" role="menuitem">SEO定价和成本</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/blog/technical-seo-site-audit-checklist" role="menuitem">网站审计清单</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/blog/seo-strategies-2021" role="menuitem">2021年的顶级SEO策略</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/pillar/url-redirects" role="menuitem">SEO重定向</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/pillar/crawl-budget" role="menuitem">爬网预算指南</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/pillar/seo-content-writing" role="menuitem">SEO内容写作指南</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/seo-content-learning-center" role="menuitem">SEO和内容学习中心</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="//www.hkyoyo.com/seo-tools-comparison" role="menuitem">SEO工具比较</a></li> </ul> </div></span> </div> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> </div> <!--end widget-span --> <div class="span3 widget-span widget-type-cell col col4" style="" data-widget-type="cell" data-x="9" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-text col-title" style="" data-widget-type="text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511188036068147" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">订阅我们的月度新闻稿：</span> </div> <!--end layout-widget-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-form footer-form" style="" data-widget-type="form" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14446828586511713" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_module_14446828586511713_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text"></h3> <div id="hs_form_target_module_14446828586511713"></div></span> </div> <!--end layout-widget-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-space " style="" data-widget-type="space" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14437393900545263" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="space"></span> </div> <!--end layout-widget-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-8 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-text col-title" style="" data-widget-type="text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511193918935493" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">遵循Seoclarity：</span> </div> <!--end layout-widget-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-9 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_html " style="" data-widget-type="raw_html" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14598260878122328" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"> <div class="span12 widget-span widget-type-follow_me " style="" data-widget-type="follow_me" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14471911398112659" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_follow_me" style="" data-hs-cos-general-type="widget" data-hs-cos-type="follow_me"> <div style=""> <a href="https://www.facebook.com/seoClarity" class="fm_button fm_facebook" target="_blank" title=""></a> <a href="https://www.linkedin.com/company/seoclarity/" class="fm_button fm_linkedin" target="_blank" title=""></a> <a href="https://twitter.com/seoClarity" class="fm_button fm_twitter" target="_blank" title=""></a> <a href="//www.hkyoyo.com/blog/rss.xml" class="fm_button fm_rss" target="_blank" title=""></a> </div></span> </div> <!--end layout-widget-wrapper --> </div></span> </div> <!--end layout-widget-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-10 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget hide-on-mobile" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1523044763622288" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_spacer" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="space"></span> </div> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> </div> <!--end widget-span --> </div> <!--end row--> </div> <!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-11 "> <div class="row-fluid "> <div 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